by Kathleen Craig | May 24, 2023 | Articles, Branding, Business, Marketing, News, Uncategorized
Rising interest rates and inflation have created a perfect storm for intensified deposit competition. Financial institutions of every size are looking for ways to attract and retain depositors while depositors search for the best return on their dollars. Research...
by Kirsten Longnecker | May 16, 2023 | Articles, Blog, Business, Frontpage, Marketing, News, Press, Uncategorized
ANN ARBOR, Mich., May 16, 2023 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, has partnered with Sonata Bank, an FDIC-chartered digital first bank focused on serving quick...
by Kirsten Longnecker | May 1, 2023 | Articles, Business, News, Press, Uncategorized
Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, has promoted Julio Sarmiento to Chief Technology Officer. As CTO, Sarmiento will define and oversee Plinqit’s product,...
by Kathleen Craig | Apr 21, 2023 | Articles, Blog, Branding, Uncategorized
New Plinqit survey reveals top savings priorities for today’s consumers. The question of how to pay for a purchase is one that has taken the financial world by storm in recent years. Spend, save or borrow? Now or later? In particular, Buy Now, Pay Later (BNPL)...
by Kirsten Longnecker | Mar 29, 2023 | Articles, Blog, Business, Lifestyle, Marketing, Uncategorized
For banks, financially healthy customers are more profitable and more loyal, sticky customers. That means that effective financial wellness programs are not only the right thing to do for customers — they can also be a powerful tool for growth, even when net interest...
