by Kirsten Longnecker | Oct 29, 2025 | Articles, Branding, Business, News, Uncategorized, Updates
There’s healthy skepticism, and there’s just plain skepticism. The jadedness that comes from feeling taken advantage of, dismissed, or mistreated. It used to be a quality highly correlated with Gen Xers, but it seems more and more that consumers are skeptical of most...
by Kirsten Longnecker | Oct 6, 2025 | Articles, Blog, Branding, Business, Marketing, News, Press, Uncategorized
Why Inherited Business Owners Won’t Stay Loyal to Their Parents’ Bank Imagine you’re the only child of a family business with a provenance in your community, and the plan all along has been for you to inherit and take on the legacy. You’re looking forward to running...
by Kirsten Longnecker | Sep 22, 2025 | Articles, Blog, Branding, Business, Marketing, News, Press, Uncategorized, Updates
What Gen X and Boomers Are Getting Wrong About Saving If we were competing in pub trivia on the question “Which generations drive the most deposit growth for banks and credit unions?” I would bet most fintechs would say “Gen Z and Millennials,” and most bankers would...
by Kirsten Longnecker | Aug 19, 2025 | Articles, Blog, Business, From the Field, Frontpage, Marketing, News, Press, Uncategorized
When $84 trillion changes generational hands, many of whom are small business owners, will your financial institution be ready to help? $84.4 trillion of generational wealth is not a hypothetical. It’s the forecasted amount of wealth moving from Boomers to Millennials...
by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, Frontpage, News, Press, Uncategorized
Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4. For banks and credit unions, few moments are as pivotal or as stressful as when a large...
