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How to Defend (and Grow) Key Deposits When Repricing Hits

How to Defend (and Grow) Key Deposits When Repricing Hits

by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, Frontpage, News, Press, Uncategorized

Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4. For banks and credit unions, few moments are as pivotal or as stressful as when a large...
Banking Brand Market Penetration with a Digital Deposit Engine That Delivers

Banking Brand Market Penetration with a Digital Deposit Engine That Delivers

by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, News, Press, Uncategorized

Part 4 of our “Top 5 reasons financial institutions contact Plinqit” series: Rolling out a digital brand to support market expansion. Read Part 1, Part 2, and Part 3. Regional and community banks and credit unions are revisiting market expansion, whether that’s next...
From Foot Traffic to Funded Accounts – How Banks Can Replace Deposits Post-Branch Closure

From Foot Traffic to Funded Accounts – How Banks Can Replace Deposits Post-Branch Closure

by Kirsten Longnecker | Jul 22, 2025 | Articles, Business, Frontpage, Marketing, News, Uncategorized, Updates

Part 3 of our “Top 5 reasons financial institutions contact Plinqit” series: You need funding replacement from branch consolidation. Read Part 1 and Part 2. Branch closures are a strategic reality for many banks. Whether driven by cost reduction, digital...
Reducing Your Dependence on Costly Short-Term Funding Sources

Reducing Your Dependence on Costly Short-Term Funding Sources

by Kirsten Longnecker | Jul 8, 2025 | Articles, Business, Marketing, Press, Uncategorized

Part 2 of our “Top 5 reasons financial institutions contact Plinqit” series: You need to offset reliance on costly, non-core funding sources. Read Part 1. When your bank or credit union’s funding mix leans too hard on expensive, short-duration sources,...
Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels

Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels

by Kirsten Longnecker | Jul 3, 2025 | Articles, Blog, Business, Frontpage, Marketing, News, Uncategorized, Updates

Part 1 of our “Top 5 reasons financial institutions contact Plinqit” series: Loan growth exceeds deposit growth in your current footprint. Loan growth is good, but only if deposits keep up. You’re a master of the balance sheet, so this is not new news to...

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  • Plinqit CMO Elected to AFT Board of Directors
  • Actionable Takeaways from AFT Fall Summit
  • High Earners, Low Savers?
  • The Great Wealth Transfer & the Business Banking Shakeup

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Recent News

  • Defending Deposits Through Transparent Rate Communication
  • The Generational Shift in Business Banking
  • Plinqit CMO Elected to AFT Board of Directors
  • Actionable Takeaways from AFT Fall Summit
  • High Earners, Low Savers?

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