Innovative application will pay users to save money and receive content from the bank, generating more cross-selling opportunities and revenue.Plinqit, the only savings platform of its kind that pays users for learning about personal finances, announced today that its...
Jason Withrow
Ann Arbor app that pays users to learn about finances raises $5 million in latest funding round
Plinqit, an Ann Arbor app company that pays users for learning about personal finances, recently raised $5 million in its latest Series A funding round. Plinqit founder and CEO Kathleen Craig says the support will further Plinqit's goal to improve people's financial...
Plinqit Lands $5 Million in Latest Capital Raise, Bringing Total Funding to $10 Million
New round to accelerate expansion, support growing demand for embedded savings and intelligent content that strengthen engagementANN ARBOR, Mich.--(BUSINESS WIRE)--Plinqit, the only savings platform of its kind that pays users for learning about personal finances,...
Kathleen Craig | Why Banking Providers Need to Have ‘The Talk’ with Customers About Buy Now, Pay Later
If consumers hadn’t been exposed to BNPL financing before the 2021 holiday season, they likely encountered such offers on Black Friday, Cyber Monday and every other recent shopping day. Going forward, they’ll face even more exposure as Klarna, PayPal, Afterpay, Affirm...
Kathleen Craig | The Right Way to Develop Lasting Partnerships with Fintech Firms
More than five years ago, I wrote an article for the ABA Banking Journal outlining my stance as to why financial institutions should embrace working with fintech firms. As the CEO of a fintech company myself, I can understand why banks may be hesitant or not know how...

