by Kirsten Longnecker | Sep 24, 2025 | Articles, Blog, Business, From the Field, Marketing, News, Press, Uncategorized
Magic was in the air at Association for Financial Technology (AFT)’s Fall Summit in Banff, Alberta, Canada, last week. In addition to the setting, the speakers were magnificent, bringing use-this-now acumen to their presentations and panel sessions. Here are 6...
by Kirsten Longnecker | Sep 22, 2025 | Articles, Blog, Branding, Business, Marketing, News, Press, Uncategorized, Updates
What Gen X and Boomers Are Getting Wrong About Saving If we were competing in pub trivia on the question “Which generations drive the most deposit growth for banks and credit unions?” I would bet most fintechs would say “Gen Z and Millennials,” and most bankers would...
by Kirsten Longnecker | Aug 19, 2025 | Articles, Blog, Business, From the Field, Frontpage, Marketing, News, Press, Uncategorized
When $84 trillion changes generational hands, many of whom are small business owners, will your financial institution be ready to help? $84.4 trillion of generational wealth is not a hypothetical. It’s the forecasted amount of wealth moving from Boomers to Millennials...
by Kirsten Longnecker | Jul 22, 2025 | Articles, Business, Frontpage, Marketing, News, Uncategorized, Updates
Part 3 of our “Top 5 reasons financial institutions contact Plinqit” series: You need funding replacement from branch consolidation. Read Part 1 and Part 2. Branch closures are a strategic reality for many banks. Whether driven by cost reduction, digital...
by Kirsten Longnecker | Jul 14, 2025 | Articles, Blog, Business, Marketing, News, Press, Uncategorized
For today’s banker, fraud can often feel like a contagion – an ever-present threat waiting to strike your financial institution. But what if I told you that one of your best defenses against fraud lies not just in security systems, but in the integrity of your fintech...
by Kirsten Longnecker | Jul 8, 2025 | Articles, Business, Marketing, Press, Uncategorized
Part 2 of our “Top 5 reasons financial institutions contact Plinqit” series: You need to offset reliance on costly, non-core funding sources. Read Part 1. When your bank or credit union’s funding mix leans too hard on expensive, short-duration sources,...
