by Kirsten Longnecker | May 6, 2025 | Articles, Blog, Business, Frontpage, Marketing, Press, Uncategorized
When you’re in the consideration stage for whether your financial institution is ready to launch High Yield Savings by Plinqit as a white-labeled, digital solution, you may be wondering how to make the most of this new product and partnership. Fortunately, we at...
by Kirsten Longnecker | Apr 9, 2025 | Articles, Branding, Business, Design, Frontpage, Marketing, News, Press, Uncategorized, Updates
Plinqit is celebrating a major milestone! Deposits generated through its High Yield Savings product have surpassed $3 billion. To reinforce their support for financial institutions in generating deposit growth, Plinqit also launched a refreshed website. “Our mission...
by Kirsten Longnecker | Jan 23, 2024 | Articles, Branding, Business, Case Study, News, Press, Uncategorized
When you’re desperate for something, it can feel further out of reach than when your need was not so great. It can also feel like everyone is clamoring for what you need. For some time now, the refrain we hear from bank leaders is “We need deposits!” Most bankers...
by Kathleen Craig | Jan 18, 2024 | Articles, Blog, Business, Marketing, News, Uncategorized
In the pursuit of deposits, some financial institutions are exploring a distinct digital brand. Marcus by Goldman Sachs is an example of a “purpose-built” brand connected to an established bank. Goldman Sachs decided it wanted to attract more retail customers and...
by Kirsten Longnecker | May 25, 2023 | Articles, Blog, Branding, Business, Education, From the Field, Marketing, News, Uncategorized
Top 3 themes and 9 actionable takeaways for bank and credit union leaders As a fintech that offers the Q2 SSO tile for our own Q2 clients, Plinqit was invited to exhibit at the Q2 Connect user conference in Austin, Tex. Part of our team was there to enjoy the...
