by Kirsten Longnecker | Oct 6, 2025 | Articles, Blog, Branding, Business, Marketing, News, Press, Uncategorized
Why Inherited Business Owners Won’t Stay Loyal to Their Parents’ Bank Imagine you’re the only child of a family business with a provenance in your community, and the plan all along has been for you to inherit and take on the legacy. You’re looking forward to running...
by Kirsten Longnecker | Aug 19, 2025 | Articles, Blog, Business, From the Field, Frontpage, Marketing, News, Press, Uncategorized
When $84 trillion changes generational hands, many of whom are small business owners, will your financial institution be ready to help? $84.4 trillion of generational wealth is not a hypothetical. It’s the forecasted amount of wealth moving from Boomers to Millennials...
by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, Frontpage, News, Press, Uncategorized
Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4. For banks and credit unions, few moments are as pivotal or as stressful as when a large...
by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, News, Press, Uncategorized
Part 4 of our “Top 5 reasons financial institutions contact Plinqit” series: Rolling out a digital brand to support market expansion. Read Part 1, Part 2, and Part 3. Regional and community banks and credit unions are revisiting market expansion, whether that’s next...
by Kirsten Longnecker | Aug 6, 2025 | Articles, Blog, Business, Frontpage, News, Uncategorized, Updates
Small and medium-sized businesses (SMBs) are the economic backbone of communities across the country, representing 44% of U.S. economic activity. But financial products, especially savings, are often treated like an afterthought. That’s a missed opportunity. And it’s...
