by Plinqit | Apr 1, 2026 | Articles, Business, Frontpage, Marketing, News, Press, Uncategorized, Updates
Businesses across the country are trading hands to their younger inheritors. This massive shift in ownership of small- and medium-sized businesses represents an equally massive shift in how financial institutions should think about business accounts. Millennial and...
by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, Frontpage, News, Press, Uncategorized
Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4. For banks and credit unions, few moments are as pivotal or as stressful as when a large...
by Kirsten Longnecker | Jul 3, 2025 | Articles, Blog, Business, Frontpage, Marketing, News, Uncategorized, Updates
Part 1 of our “Top 5 reasons financial institutions contact Plinqit” series: Loan growth exceeds deposit growth in your current footprint. Loan growth is good, but only if deposits keep up. You’re a master of the balance sheet, so this is not new news to...
by Kirsten Longnecker | May 6, 2025 | Articles, Blog, Business, Frontpage, Marketing, Press, Uncategorized
When you’re in the consideration stage for whether your financial institution is ready to launch High Yield Savings by Plinqit as a white-labeled, digital solution, you may be wondering how to make the most of this new product and partnership. Fortunately, we at...
by Kirsten Longnecker | Jan 21, 2025 | Articles, Business, Frontpage, Lifestyle, Marketing, News, Uncategorized
The right mix of product design for your demand deposit accounts and promotion offers for your referral campaign can help drive growth, especially for Gen Z. These consumers are looking for the right saving vehicle, but they may require extra coaxing, recommendations...
