by Kirsten Longnecker | Jan 21, 2025 | Articles, Business, Frontpage, Lifestyle, Marketing, News, Uncategorized
The right mix of product design for your demand deposit accounts and promotion offers for your referral campaign can help drive growth, especially for Gen Z. These consumers are looking for the right saving vehicle, but they may require extra coaxing, recommendations...
by Kirsten Longnecker | Jun 8, 2023 | Articles, Business, Education, Frontpage, News, Uncategorized
Check out the full article by Kathleen Craig, Founder and CEO of Plinqit, in The Financial Brand Insights Magazine, Summer 2023. The cost of acquiring a single new bank customer relationship is typically north of $600. And competing on interest rates is no guarantee...
by Plinqit | Feb 16, 2022 | Articles, Blog, Branding, Business, Lifestyle, Marketing, News, Uncategorized
If consumers hadn’t been exposed to BNPL financing before the 2021 holiday season, they likely encountered such offers on Black Friday, Cyber Monday and every other recent shopping day. Going forward, they’ll face even more exposure as Klarna, PayPal, Afterpay, Affirm...
by Plinqit | Aug 20, 2015 | Education, News, Uncategorized
New guidance from regulatory agencies should spur banks and credit unions to take a fresh look at financial education programs for kids and teens. Following several announcements from the FDIC and Consumer Financial Protection Bureau (CFPB), smart financial...
