by Kirsten Longnecker | Aug 19, 2025 | Articles, Blog, Business, From the Field, Frontpage, Marketing, News, Press, Uncategorized
When $84 trillion changes generational hands, many of whom are small business owners, will your financial institution be ready to help? $84.4 trillion of generational wealth is not a hypothetical. It’s the forecasted amount of wealth moving from Boomers to Millennials...
by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, Frontpage, News, Press, Uncategorized
Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4. For banks and credit unions, few moments are as pivotal or as stressful as when a large...
by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, News, Press, Uncategorized
Part 4 of our “Top 5 reasons financial institutions contact Plinqit” series: Rolling out a digital brand to support market expansion. Read Part 1, Part 2, and Part 3. Regional and community banks and credit unions are revisiting market expansion, whether that’s next...
by Kirsten Longnecker | Apr 9, 2025 | Articles, Branding, Business, Design, Frontpage, Marketing, News, Press, Uncategorized, Updates
Plinqit is celebrating a major milestone! Deposits generated through its High Yield Savings product have surpassed $3 billion. To reinforce their support for financial institutions in generating deposit growth, Plinqit also launched a refreshed website. “Our mission...
by Kirsten Longnecker | Apr 8, 2025 | Articles, Blog, Business, From the Field, News, Press, Uncategorized
Today’s youngest workers are proving so far to be some of the most dedicated savers. And several of Plinqit’s High Yield Savings bank clients report that Gen Z customers maintain average saving balances exceeding $40,000. Read the full article on FinXTech for how to...
