by Kirsten Longnecker | Jun 8, 2023 | Articles, Business, Education, Frontpage, News, Uncategorized
Check out the full article by Kathleen Craig, Founder and CEO of Plinqit, in The Financial Brand Insights Magazine, Summer 2023. The cost of acquiring a single new bank customer relationship is typically north of $600. And competing on interest rates is no guarantee...
by Kirsten Longnecker | May 25, 2023 | Articles, Blog, Branding, Business, Education, From the Field, Marketing, News, Uncategorized
Top 3 themes and 9 actionable takeaways for bank and credit union leaders As a fintech that offers the Q2 SSO tile for our own Q2 clients, Plinqit was invited to exhibit at the Q2 Connect user conference in Austin, Tex. Part of our team was there to enjoy the...
by Kathleen Craig | May 24, 2023 | Articles, Branding, Business, Marketing, News, Uncategorized
Rising interest rates and inflation have created a perfect storm for intensified deposit competition. Financial institutions of every size are looking for ways to attract and retain depositors while depositors search for the best return on their dollars. Research...
by Kirsten Longnecker | May 16, 2023 | Articles, Blog, Business, Frontpage, Marketing, News, Press, Uncategorized
ANN ARBOR, Mich., May 16, 2023 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, has partnered with Sonata Bank, an FDIC-chartered digital first bank focused on serving quick...
by Kirsten Longnecker | May 1, 2023 | Articles, Business, News, Press, Uncategorized
Plinqit, the first platform that brings together automated savings, data-driven financial wellness content and virtual account management, has promoted Julio Sarmiento to Chief Technology Officer. As CTO, Sarmiento will define and oversee Plinqit’s product,...
by Kirsten Longnecker | Mar 29, 2023 | Articles, Blog, Business, Lifestyle, Marketing, Uncategorized
For banks, financially healthy customers are more profitable and more loyal, sticky customers. That means that effective financial wellness programs are not only the right thing to do for customers — they can also be a powerful tool for growth, even when net interest...
