by Kirsten Longnecker | Aug 19, 2025 | Articles, Blog, Business, From the Field, Frontpage, Marketing, News, Press, Uncategorized
When $84 trillion changes generational hands, many of whom are small business owners, will your financial institution be ready to help? $84.4 trillion of generational wealth is not a hypothetical. It’s the forecasted amount of wealth moving from Boomers to Millennials...
by Kathleen Craig | Aug 14, 2025 | Articles, Blog, Business, Lifestyle, News, Press, Uncategorized
Gig workers, creators, new Americans, eco-conscious savers – whatever you want to call the fractional and contractual – these aren’t just audiences. They’re opportunities. Banks are under constant pressure to grow deposits, expand market share, and attract new...
by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, Frontpage, News, Press, Uncategorized
Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4. For banks and credit unions, few moments are as pivotal or as stressful as when a large...
by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, News, Press, Uncategorized
Part 4 of our “Top 5 reasons financial institutions contact Plinqit” series: Rolling out a digital brand to support market expansion. Read Part 1, Part 2, and Part 3. Regional and community banks and credit unions are revisiting market expansion, whether that’s next...
by Kirsten Longnecker | Jul 14, 2025 | Articles, Blog, Business, Marketing, News, Press, Uncategorized
For today’s banker, fraud can often feel like a contagion – an ever-present threat waiting to strike your financial institution. But what if I told you that one of your best defenses against fraud lies not just in security systems, but in the integrity of your fintech...
by Kirsten Longnecker | Jul 8, 2025 | Articles, Business, Marketing, Press, Uncategorized
Part 2 of our “Top 5 reasons financial institutions contact Plinqit” series: You need to offset reliance on costly, non-core funding sources. Read Part 1. When your bank or credit union’s funding mix leans too hard on expensive, short-duration sources,...
