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How to Defend (and Grow) Key Deposits When Repricing Hits

How to Defend (and Grow) Key Deposits When Repricing Hits

by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, Frontpage, News, Press, Uncategorized

Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4. For banks and credit unions, few moments are as pivotal or as stressful as when a large...
Banking Brand Market Penetration with a Digital Deposit Engine That Delivers

Banking Brand Market Penetration with a Digital Deposit Engine That Delivers

by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, News, Press, Uncategorized

Part 4 of our “Top 5 reasons financial institutions contact Plinqit” series: Rolling out a digital brand to support market expansion. Read Part 1, Part 2, and Part 3. Regional and community banks and credit unions are revisiting market expansion, whether that’s next...
The Correlation Between Fraud and Ill-Fitting Fintech Partnerships

The Correlation Between Fraud and Ill-Fitting Fintech Partnerships

by Kirsten Longnecker | Jul 14, 2025 | Articles, Blog, Business, Marketing, News, Press, Uncategorized

For today’s banker, fraud can often feel like a contagion – an ever-present threat waiting to strike your financial institution. But what if I told you that one of your best defenses against fraud lies not just in security systems, but in the integrity of your fintech...
Reducing Your Dependence on Costly Short-Term Funding Sources

Reducing Your Dependence on Costly Short-Term Funding Sources

by Kirsten Longnecker | Jul 8, 2025 | Articles, Business, Marketing, Press, Uncategorized

Part 2 of our “Top 5 reasons financial institutions contact Plinqit” series: You need to offset reliance on costly, non-core funding sources. Read Part 1. When your bank or credit union’s funding mix leans too hard on expensive, short-duration sources,...

Plinqit Wins FinTech Marketing North American Award for Best Use of Thought Leadership

by Kirsten Longnecker | Jun 4, 2025 | Articles, Branding, Business, Marketing, News, Press, Uncategorized

Plinqit announced it has won the FinTech Marketing North American Award in the Best Use of Thought Leadership category. The recognition honors Plinqit’s comprehensive thought leadership campaign centered around its 2024 State of Savings Report, which delivered...
3 Keys to High Yield Savings Success

3 Keys to High Yield Savings Success

by Kirsten Longnecker | May 6, 2025 | Articles, Blog, Business, Frontpage, Marketing, Press, Uncategorized

When you’re in the consideration stage for whether your financial institution is ready to launch High Yield Savings by Plinqit as a white-labeled, digital solution, you may be wondering how to make the most of this new product and partnership. Fortunately, we at...
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  • Actionable Takeaways from AFT Fall Summit
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  • The Great Wealth Transfer & the Business Banking Shakeup

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Recent News

  • Defending Deposits Through Transparent Rate Communication
  • The Generational Shift in Business Banking
  • Plinqit CMO Elected to AFT Board of Directors
  • Actionable Takeaways from AFT Fall Summit
  • High Earners, Low Savers?

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