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From Gig Workers to Green Savers – How a Digital Bank Brand Can Win New Customers

From Gig Workers to Green Savers – How a Digital Bank Brand Can Win New Customers

by Kathleen Craig | Aug 14, 2025 | Articles, Blog, Business, Lifestyle, News, Press, Uncategorized

Gig workers, creators, new Americans, eco-conscious savers – whatever you want to call the fractional and contractual – these aren’t just audiences. They’re opportunities. Banks are under constant pressure to grow deposits, expand market share, and attract new...
How to Defend (and Grow) Key Deposits When Repricing Hits

How to Defend (and Grow) Key Deposits When Repricing Hits

by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, Frontpage, News, Press, Uncategorized

Part 5 of our “Top 5 reasons financial institutions contact Plinqit” series: Replace repriced deposits with predictable digital muscle. Read Part 1, Part 2, Part 3, and Part 4. For banks and credit unions, few moments are as pivotal or as stressful as when a large...
The Correlation Between Fraud and Ill-Fitting Fintech Partnerships

The Correlation Between Fraud and Ill-Fitting Fintech Partnerships

by Kirsten Longnecker | Jul 14, 2025 | Articles, Blog, Business, Marketing, News, Press, Uncategorized

For today’s banker, fraud can often feel like a contagion – an ever-present threat waiting to strike your financial institution. But what if I told you that one of your best defenses against fraud lies not just in security systems, but in the integrity of your fintech...
Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels

Bridging Loan-to-Deposit Ratio Imbalances with Digital Channels

by Kirsten Longnecker | Jul 3, 2025 | Articles, Blog, Business, Frontpage, Marketing, News, Uncategorized, Updates

Part 1 of our “Top 5 reasons financial institutions contact Plinqit” series: Loan growth exceeds deposit growth in your current footprint. Loan growth is good, but only if deposits keep up. You’re a master of the balance sheet, so this is not new news to...
Secure & Insured: Why High-Yield Savings Outperforms Crypto

Secure & Insured: Why High-Yield Savings Outperforms Crypto

by Kirsten Longnecker | Dec 19, 2024 | Articles, Lifestyle, Marketing, News, Uncategorized

Moving money isn’t what it used to be – forget paper trails and the Pony Express. Few people carry wads of cash, even fewer carry a checkbook, and most people use a plastic card or their smartphone to make purchases. We move money in bits and hardly ever in bags. But...
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Recent News

  • This Underutilized Product Could Fuel Your Growth Strategy
  • Defending Deposits Through Transparent Rate Communication
  • The Generational Shift in Business Banking
  • Plinqit CMO Elected to AFT Board of Directors
  • Actionable Takeaways from AFT Fall Summit

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