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From Gig Workers to Green Savers – How a Digital Bank Brand Can Win New Customers

From Gig Workers to Green Savers – How a Digital Bank Brand Can Win New Customers

by Kathleen Craig | Aug 14, 2025 | Articles, Blog, Business, Lifestyle, News, Press, Uncategorized

Gig workers, creators, new Americans, eco-conscious savers – whatever you want to call the fractional and contractual – these aren’t just audiences. They’re opportunities. Banks are under constant pressure to grow deposits, expand market share, and attract new...
Rethinking Digital Account Acquisition with High-Yield Savings

Rethinking Digital Account Acquisition with High-Yield Savings

by Kirsten Longnecker | May 14, 2025 | Articles, Business, Frontpage, Interviews, Marketing, News, Uncategorized, Updates

It’s a reality that many financial institutions are starting to face – the digital checking account boom is not as profitable as it might seem. Offering free checking accounts online may seem like an attractive entry point, but it comes at a high cost. These accounts...

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Recent News

  • This Underutilized Product Could Fuel Your Growth Strategy
  • Defending Deposits Through Transparent Rate Communication
  • The Generational Shift in Business Banking
  • Plinqit CMO Elected to AFT Board of Directors
  • Actionable Takeaways from AFT Fall Summit

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