by Kirsten Longnecker | Sep 22, 2025 | Articles, Blog, Branding, Business, Marketing, News, Press, Uncategorized, Updates
What Gen X and Boomers Are Getting Wrong About Saving If we were competing in pub trivia on the question “Which generations drive the most deposit growth for banks and credit unions?” I would bet most fintechs would say “Gen Z and Millennials,” and most bankers would...
by Kirsten Longnecker | Oct 7, 2024 | Articles, Branding, Business, Frontpage, Marketing, News, Press, Uncategorized
Plinqit’s 2024 State of Savings Report shows nearly half of Americans, 48%, use a checking account to save money, presenting opportunity for financial institutions to encourage smarter saving with high-yield savings accounts ANN ARBOR, Mich., Oct. 7, 2024 – Plinqit,...
by Kirsten Longnecker | Sep 4, 2024 | Articles, Branding, Business, Frontpage, Marketing, News, Press, Uncategorized
Plinqit’s 2024 State of Savings Report reveals 41% of Americans determine where to save their money based on the ROI of an account. ANN ARBOR, Mich., Sept. 4, 2024 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness...
by Kirsten Longnecker | Aug 13, 2024 | Articles, Branding, Business, Frontpage, Marketing, News, Press, Uncategorized
Majority of Americans save less than 20% of their monthly household income, with 43% saving 10% or less, according to new survey data ANN ARBOR, Mich., Aug. 13, 2024 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness...
by Kirsten Longnecker | Aug 1, 2024 | Articles, Branding, Business, From the Field, News, Press, Uncategorized
Plinqit’s 2024 State of Savings Report shows savings rate remains strong, but reveals priorities have shifted and consumers’ saving methods vary. ANN ARBOR, Mich., Aug. 1, 2024 – Plinqit, the first platform that brings together automated savings, data-driven financial...
