by Kirsten Longnecker | Oct 6, 2025 | Articles, Blog, Branding, Business, Marketing, News, Press, Uncategorized
Why Inherited Business Owners Won’t Stay Loyal to Their Parents’ Bank Imagine you’re the only child of a family business with a provenance in your community, and the plan all along has been for you to inherit and take on the legacy. You’re looking forward to running...
by Kirsten Longnecker | Dec 19, 2024 | Articles, Lifestyle, Marketing, News, Uncategorized
Moving money isn’t what it used to be – forget paper trails and the Pony Express. Few people carry wads of cash, even fewer carry a checkbook, and most people use a plastic card or their smartphone to make purchases. We move money in bits and hardly ever in bags. But...
by Kirsten Longnecker | Oct 7, 2024 | Articles, Branding, Business, Frontpage, Marketing, News, Press, Uncategorized
Plinqit’s 2024 State of Savings Report shows nearly half of Americans, 48%, use a checking account to save money, presenting opportunity for financial institutions to encourage smarter saving with high-yield savings accounts ANN ARBOR, Mich., Oct. 7, 2024 – Plinqit,...
by Kirsten Longnecker | Sep 4, 2024 | Articles, Branding, Business, Frontpage, Marketing, News, Press, Uncategorized
Plinqit’s 2024 State of Savings Report reveals 41% of Americans determine where to save their money based on the ROI of an account. ANN ARBOR, Mich., Sept. 4, 2024 – Plinqit, the first platform that brings together automated savings, data-driven financial wellness...
by Kathleen Craig | May 24, 2023 | Articles, Branding, Business, Marketing, News, Uncategorized
Rising interest rates and inflation have created a perfect storm for intensified deposit competition. Financial institutions of every size are looking for ways to attract and retain depositors while depositors search for the best return on their dollars. Research...
