by Kathleen Craig | Aug 14, 2025 | Articles, Blog, Business, Lifestyle, News, Press, Uncategorized
Gig workers, creators, new Americans, eco-conscious savers – whatever you want to call the fractional and contractual – these aren’t just audiences. They’re opportunities. Banks are under constant pressure to grow deposits, expand market share, and attract new...
by Kirsten Longnecker | Aug 11, 2025 | Articles, Blog, Branding, Business, News, Press, Uncategorized
Part 4 of our “Top 5 reasons financial institutions contact Plinqit” series: Rolling out a digital brand to support market expansion. Read Part 1, Part 2, and Part 3. Regional and community banks and credit unions are revisiting market expansion, whether that’s next...
by Kirsten Longnecker | Jul 14, 2025 | Articles, Blog, Business, Marketing, News, Press, Uncategorized
For today’s banker, fraud can often feel like a contagion – an ever-present threat waiting to strike your financial institution. But what if I told you that one of your best defenses against fraud lies not just in security systems, but in the integrity of your fintech...
by Kirsten Longnecker | Aug 1, 2024 | Articles, Branding, Business, From the Field, News, Press, Uncategorized
Plinqit’s 2024 State of Savings Report shows savings rate remains strong, but reveals priorities have shifted and consumers’ saving methods vary. ANN ARBOR, Mich., Aug. 1, 2024 – Plinqit, the first platform that brings together automated savings, data-driven financial...
by Kirsten Longnecker | Apr 11, 2024 | Articles, Blog, Uncategorized
It’s been said so often that it’s now a refrain: We need more deposits! For bankers and credit union executives across the country, it’s on repeat. And financial institution leaders are trying everything from the traditional (high-interest CDs) to the disruptive...
