by Kirsten Longnecker | Oct 29, 2025 | Articles, Branding, Business, News, Uncategorized, Updates
There’s healthy skepticism, and there’s just plain skepticism. The jadedness that comes from feeling taken advantage of, dismissed, or mistreated. It used to be a quality highly correlated with Gen Xers, but it seems more and more that consumers are skeptical of most...
by Kathleen Craig | Aug 14, 2025 | Articles, Blog, Business, Lifestyle, News, Press, Uncategorized
Gig workers, creators, new Americans, eco-conscious savers – whatever you want to call the fractional and contractual – these aren’t just audiences. They’re opportunities. Banks are under constant pressure to grow deposits, expand market share, and attract new...
by Kirsten Longnecker | Jan 2, 2023 | Articles, Lifestyle, Marketing, News, Uncategorized
CEO and Founder of Plinqit, the only savings app of its kind that pays users for learning about finance and savings. From the pandemic to inflation, today’s consumers have faced several economic challenges recently. With the inflated prices of basic goods, including...
by Plinqit | Aug 4, 2022 | Articles, Blog, Branding, Business, Education, Lifestyle, Marketing, News, Press, Uncategorized
CEO and Founder of Plinqit, the only savings app of its kind that pays users for learning about finance and savings. Between inflation, rising interest rates and other economic uncertainties, many Americans are concerned about their personal finances. These concerns...
by Plinqit | Nov 22, 2021 | Articles, Blog, Business, Education, Entertainment, Frontpage, Interviews, Marketing, News, Press, Uncategorized
Many people dream of retiring early but don’t have a plan to make it happen. While wise consumers know that spending less and saving more is the “simple” first step in achieving early retirement, that’s not always enough. It often takes a combination of...
